BODY OF KNOWLEDGE

Are Many Foods Superfoods? (Spoiler: Kind of.)
You've seen the lists: goji berries, chia seeds, spirulina, dragon fruit flown in from somewhere very far away (sangre del grado anyone?). And while these are great “foods”, the term superfood has become a little... overhyped and perhaps even a misnomer to an extent. The truth is, plenty of everyday foods you probably already have in your kitchen are basically superfoods. They might not have flashy names or marketing budgets behind them, but they’re packed with incredible nutrition and health benefits — without the fancy label.

Fitness Fallacies: How to Spot Misinformation and Stay Smarter, Stronger, and Safer
In a world where health and fitness advice spreads at the speed of a swipe, misinformation isn’t just annoying—it can be harmful. Whether it’s an influencer promoting detox teas or a so-called “expert” pushing muscle-building hacks that defy biology, the fitness space is flooded with claims that sound convincing but collapse under scrutiny. So why do so many people fall for it?

Why We Love the Deadlift (and Why You Should Too)
If you’re wondering how to dial in your conventional or sumo deadlift form (the two most common), we’ve got you covered. Coach Jess Kilts put together an awesome video breaking down the deadlift setup and pull from the ground. She walks you through the key points—set-up, key points to get the best pull through leverages, hinge specifics, etc—and helps you feel confident in your lift, whether you're new or just need a tune-up. Definitely give it a watch, especially if you want to see how we coach the lift step-by-step.