BODY OF KNOWLEDGE

Why Our Workout Programs Are Built the Way They Are (Yes, There’s a Method to the Madness)
Micah Kradin Micah Kradin

Why Our Workout Programs Are Built the Way They Are (Yes, There’s a Method to the Madness)

At first glance, our workouts might just look like a smart mix of lifting, sweating, and maybe the occasional "why am I doing this to myself?" moment—but there's actually a very specific, intentional flow to everything we program. Our structure is grounded in performance science, practical experience, and a deep commitment to helping you get stronger, move better, and feel your best.

Here’s how it typically goes down—and why:

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Creatine: Not Just for Gym Bros Anymore
Micah Kradin Micah Kradin

Creatine: Not Just for Gym Bros Anymore

Once typecast as a “just-for-bodybuilding bros” supplement, it’s now (and has been) making waves in research circles for benefits that go far beyond muscle. From gym rats to grandparents, and even in clinical settings, creatine is showing up as one of the most versatile and well-studied supplements out there with almost no downside.

Let’s break down what it does, who it helps, and why it might be worth considering—even if you’ve never set foot in a squat rack.

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I Go You Go Kettlebell Workout & Why Fun Matters in Fitness
Micah Kradin Micah Kradin

I Go You Go Kettlebell Workout & Why Fun Matters in Fitness

Coach Jess and Micah recently threw down an I-Go-You-Go style kettlebell workout—mixing in swings, goblet squats, single arm rows, and elevated push-ups. The twist? We were counting down reps on some moves, counting up on others... and we ended up having so much fun (though Jess may have been bored watching me swing at times) that we actually lost track of reps and high-fived early! (No regrets)

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